THE STORY SO FAR
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Creatives trained and mentored
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Impact films and stories produced
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Creative jobs and opportunities created
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Countries reached across East & Central Africa
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Years’ experience as an industry partner
Transforming Lives Through Storytelling.
An ecosystem that bridges training and professional industry practice — for Africa’s next generation of filmmakers and photographers.
The Positioning
We are not a film school. CLAI is an ecosystem that bridges the gap between training and professional industry practice.
A production house and a talent-development engine operating as one — built to give emerging creatives access to real, working productions rather than classroom simulations.
- Training embedded directly in live, commissioned productions
- Alumni convert into Cinelab’s own hireable crew
- A decade of trusted delivery across five countries
THE ECOSYSTEM
Four connected
offers, one flywheel.
Training, Productions, Industry Linkage and Advisory Services all feed the same goal — turning skills into jobs, and stories into impact.
01
Training & Talent Development
Hands-on learning embedded in live productions.
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02
Productions
Commissioned film, TV, photography and campaign work.
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03
Industry Linkage
Apprenticeships, alumni network, industry partnerships.
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04
Advisory Services
Helping other organisations build their own pipelines.
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COMMUNITY STORYTELLING INITIATIVES
Extending the
ecosystem to
every community.
Refugee Youth Voices, iVlog4Change and the Go-Green Reel Challenge take our training model to underserved and marginalised storytellers — turning participation into paid creative work.
PROOF, NOT PROMISES
“From camp to director” — RYVOs alumni trained through our refugee youth programme now direct films that compete and win at regional and global festivals.
REFUGEE YOUTH VOICES (RYVOS)
Graduates have gone on to secure places on the MultiChoice Talent Factory and the iKON Fellowship — proof that our pathway leads to the industry’s biggest stages, not just a certificate.
THE FUTURE WE ARE BUILDING
A US$1 million investment in a permanent home for Africa’s next creative generation.
The Audiovisual Transformation Centre turns our flywheel into permanent capacity — more trainees, more productions, more jobs, year after year.
Creation • Collaboration • Innovation • Opportunity